Sandra Jednak
Adapting Business to Sustainable Development and New Technology
Different internal and external causes make differences in doing business. Changes within an organization may be caused by mergers and acquisitions, crises, organizational culture, and application of new technology, but also by external changes such as sustainable development, digitalization, and COVID19. Changes in business environment affect the change in behaviour, competencies and values as well as in business activities, all in order to achieve organizational goals. Sustainable development brings sustainable practice into business. Each organization considers economic, social, and environmental dimensions of their business and implementation of ESG (environment, social, and governance) criteria. Digitalization affects business by adapting and combining different technologies that provide the creation of new products/services, processes, decisions, relations between companies, employees and customers, and business performance. There are also relations between the causes. Digitalization impacts sustainability and vice versa. Moreover, sustainable development and digitalization influence how an organization adapts and runs its business.
Sandra Jednak
Sandra Jednak is an associate professor at the Faculty of Organisational Sciences, University of Belgrade. She received her bachelor’s, master’s, and doctorate degrees from University of Belgrade. She was visiting lecturer in Lithuania, Germany, Austria and Poland. Her research focus is on economic development. She also researches knowledge economy, the economics of ICT, energy economics, international economics and higher education. She has published scientific research papers in international and national journals, monographs and conference proceedings.
