Gregor Kobilke
Head of A8 Vehicle Assembly at Audi AG, Germany
w: www.audi.com

Title: Operational Implementation of a Company Strategy within the Production of a Vehicle Assembly Guided by a Defined Change Management Process

Abstract
“Strategy” has seen many definitions and descriptions – from history until today in various context’s. Generally it includes setting goals, determining actions to achieve the goals, as well as allocating and mobilizing resources to carry out the actions. In today’s business environment not only strategic planning is crucial for success. Moreover a holistic and determined strategy implementation is what accounts for being a critical factor for success.

“Operational implementation of the Audi „Strategy 2020“ within the production of the A8 vehicle assembly” gives insight how Audi bring strategy come to live.